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Leading Learning Podcast

The Leading Learning Podcast is the show for people in the business of adult continuing education, professional development, and lifelong learning.
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Apr 26, 2022

Workforce development and credentialing have both been the focus of recent episodes. Though we didn’t set out to treat these as a series, some common themes have naturally emerged that we would like to call out and connect.

In this episode of the Leading Learning Podcast, we synthesize our thoughts around workforce development and credentials, and the related challenges and opportunities they present for learning businesses. We analogize them to the tried-and-true combination of peanut butter and chocolate—both are good on their own, but they take on an even richer flavor when combined. We also share the key takeaways that emerged from the credentialing and workforce development experts we recently talked with: Clare Marsch (ABA), Jim Fong (UPCEA), Van Ton-Quinlivan (Futuro Health), and Jenna Cohen (ACT).

Full show notes and a transcript are available at https://www.leadinglearning.com/episode302.

We are grateful to our sponsor for this episode, BenchPrep.

***

BenchPrep is an award-winning learning platform purpose-built to help learners feel confident and prepared to take difficult entrance, certification, and licensing tests by delivering an intuitive, efficient, and engaging study experience. BenchPrep helps you accelerate test prep revenue growth by offering the tools you need to create market-ready products and data to improve your content and understand learner behavior.

Many of the world’s leading associations, credentialing bodies, test providers, and training companies trust BenchPrep to power their online study programs, including ACT, the Association of American Medical Colleges, CFA Institute, CompTIA, GMAC, McGraw-Hill Education, AccessLex, and more. More than 8 million learners have used BenchPrep to attain academic and professional success. To discover more, visit BenchPrep.

Apr 19, 2022

Jenna Cohen is the workforce product manager at ACT. where their mission is to help people achieve education and workplace success. ACT’s mission is to help people achieve education and workplace success. It serves millions of people around the world with learning resources, assessments, research, and credentials to help them succeed from elementary school throughout their careers.

In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Jenna about ACT’s WorkKeys products, National Career Readiness Certificate, and Work Ready Communities program. They discuss the importance of listening to the market and using data and research to truly understand needs and solve real problems. Jenna also shares how the pandemic has created opportunities around credentials, remote work, and an overall emphasis on adapting to future disruptions.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode301.

We are grateful to our sponsor for this episode, BenchPrep.

***

BenchPrep is an award-winning learning platform purpose-built to help learners feel confident and prepared to take difficult entrance, certification, and licensing tests by delivering an intuitive, efficient, and engaging study experience. BenchPrep helps you accelerate test prep revenue growth by offering the tools you need to create market-ready products and data to improve your content and understand learner behavior.

Many of the world’s leading associations, credentialing bodies, test providers, and training companies trust BenchPrep to power their online study programs, including ACT, the Association of American Medical Colleges, CFA Institute, CompTIA, GMAC, McGraw-Hill Education, AccessLex, and more. More than 8 million learners have used BenchPrep to attain academic and professional success. To discover more, visit BenchPrep.

Apr 12, 2022

It’s hard to believe, but here we are at episode 300 of the Leading Learning Podcast. When we sat down to record episode 1 back in 2015, we had no idea we’d make it this far. We are truly grateful for the thousands of learning business professionals who tune in each month and make this show part of their own lifelong learning.

Milestones are a natural time to pause and reflect, so we’re doing exactly that. In this commemorative episode, we highlight the value of embracing your integral role as a provider of lifelong learning and as a learning business. We explain why recognizing that you are part of the ecosystem serving lifelong learners better positions you to serve them and deliver on the goals of reach, revenue, and impact.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode300.

We are grateful to our sponsor for this episode, BenchPrep.

***

BenchPrep is an award-winning learning platform purpose-built to help learners feel confident and prepared to take difficult entrance, certification, and licensing tests by delivering an intuitive, efficient, and engaging study experience. BenchPrep helps you accelerate test prep revenue growth by offering the tools you need to create market-ready products and data to improve your content and understand learner behavior.

Many of the world’s leading associations, credentialing bodies, test providers, and training companies trust BenchPrep to power their online study programs, including ACT, the Association of American Medical Colleges, CFA Institute, CompTIA, GMAC, McGraw-Hill Education, AccessLex, and more. More than 8 million learners have used BenchPrep to attain academic and professional success. To discover more, visit BenchPrep.

Apr 5, 2022

Having escaped with her family from the Vietnam War to start again in the U.S., Van Ton-Quinlivan is passionate about paying forward the opportunities that an education afforded her. She has built a career as a highly impactful workforce development expert and currently serves as CEO of Futuro Health, a nonprofit with the mission of improving the health and wealth of communities by growing the largest network of credentialed allied healthcare workers in the nation.

In this episode of the Leading Learning Podcast, co-host Celisa Steele and Van discuss the three-legged stool of workforce development, creating a high-quality talent pool, the benefit of having clearly articulated goals, and the essential role an ecosystem of partners plays in delivering scale, equity, and agility.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode299.

We are grateful to our sponsor for this episode, BenchPrep.

***

BenchPrep is an award-winning learning platform purpose-built to help learners feel confident and prepared to take difficult entrance, certification, and licensing tests by delivering an intuitive, efficient, and engaging study experience. BenchPrep helps you accelerate test prep revenue growth by offering the tools you need to create market-ready products and data to improve your content and understand learner behavior.

Many of the world’s leading associations, credentialing bodies, test providers, and training companies trust BenchPrep to power their online study programs, including ACT, the Association of American Medical Colleges, CFA Institute, CompTIA, GMAC, McGraw-Hill Education, AccessLex, and more. More than 8 million learners have used BenchPrep to attain academic and professional success. To discover more, visit BenchPrep.

Mar 29, 2022

Jim Fong is chief research officer at the University Professional and Continuing Education Association (UPCEA), where he and his research team help university leaders understand the trends impacting higher education. They also support the development of new programs and credentials to meet the complex needs of the ever-changing learner and the new economy.

In this episode of the Leading Learning Podcast, co-host Jeff Cobb and return guest Jim Fong talk about why higher ed needs to evolve to meet the needs of employers and the new adult learner. They discuss the opportunity for unbundling the traditional degree with alternative and stackable credentials, the role of employers in shaping education and training, recent UPCEA research, and the collaboration between associations and academia to meet the needs of lifelong learners.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode298.

We are grateful to our sponsor for this episode, BenchPrep.

***

BenchPrep is an award-winning learning platform purpose-built to help learners feel confident and prepared to take difficult entrance, certification, and licensing tests by delivering an intuitive, efficient, and engaging study experience. BenchPrep helps you accelerate test prep revenue growth by offering the tools you need to create market-ready products and data to improve your content and understand learner behavior.

Many of the world’s leading associations, credentialing bodies, test providers, and training companies trust BenchPrep to power their online study programs, including ACT, the Association of American Medical Colleges, CFA Institute, CompTIA, GMAC, McGraw-Hill Education, AccessLex, and more. More than 8 million learners have used BenchPrep to attain academic and professional success. To discover more, visit BenchPrep.

Mar 22, 2022

When it comes to workforce development, learning businesses play a critical role in identifying and then delivering the skills employees need and those that employers want. From attracting and educating workers new to the field to upskilling and reskilling those already working, learning businesses can have a significant impact on the profession or industry they serve.

In this episode of the Leading Learning Podcast, we break down the topic of workforce development, including how we define it, key stakeholders involved, and its history in the U.S. We also look at workforce development today and the related opportunities for learning businesses.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode297.

We are grateful to our sponsor for this episode, BenchPrep.

***

BenchPrep is an award-winning learning platform purpose-built to help learners feel confident and prepared to take difficult entrance, certification, and licensing tests by delivering an intuitive, efficient, and engaging study experience. BenchPrep helps you accelerate test prep revenue growth by offering the tools you need to create market-ready products and data to improve your content and understand learner behavior.

Many of the world’s leading associations, credentialing bodies, test providers, and training companies trust BenchPrep to power their online study programs, including ACT, the Association of American Medical Colleges, CFA Institute, CompTIA, GMAC, McGraw-Hill Education, AccessLex, and more. More than 8 million learners have used BenchPrep to attain academic and professional success. To discover more, visit BenchPrep.

Mar 15, 2022

Clare Marsch is senior vice president of training and development at the American Bankers Association (ABA). Throughout her career, she’s been involved in developing training and learning programs for customers, members, and clients across a wide range of industries and in a variety of formats.

In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Clare about her role in leading learning for ABA, credentialing, and workforce development. They discuss the evolution of learning, the extended reach that virtual provides, and how to carry that benefit forward post-pandemic. They also talk about how to take calculated risks and innovate in smart, measured ways. 

Full show notes and a transcript are available at https://www.leadinglearning.com/episode296.

We are grateful to our sponsor for this episode, BenchPrep.

***

BenchPrep is an award-winning learning platform purpose-built to help learners feel confident and prepared to take difficult entrance, certification, and licensing tests by delivering an intuitive, efficient, and engaging study experience. BenchPrep helps you accelerate test prep revenue growth by offering the tools you need to create market-ready products and data to improve your content and understand learner behavior.

Many of the world’s leading associations, credentialing bodies, test providers, and training companies trust BenchPrep to power their online study programs, including ACT, the Association of American Medical Colleges, CFA Institute, CompTIA, GMAC, McGraw-Hill Education, AccessLex, and more. More than 8 million learners have used BenchPrep to attain academic and professional success. To discover more, visit BenchPrep.

Mar 8, 2022

Credentials offer more potential than ever to learners and to the organizations offering them. And learning businesses in particular are uniquely positioned to leverage them to address challenges and create opportunities for the people and industries they serve.

In this episode of the Leading Learning Podcast, we share the key macrotrends making credentialing even more valuable today and what learning businesses may need to consider when offering credentials. We also break down and compare various types of credentials and their different purposes.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode295.

We are grateful to our sponsor for this episode, BenchPrep.

***

BenchPrep is an award-winning learning platform purpose-built to help learners feel confident and prepared to take difficult entrance, certification, and licensing tests by delivering an intuitive, efficient, and engaging study experience. BenchPrep helps you accelerate test prep revenue growth by offering the tools you need to create market-ready products and data to improve your content and understand learner behavior.

Many of the world’s leading associations, credentialing bodies, test providers, and training companies trust BenchPrep to power their online study programs, including ACT, the Association of American Medical Colleges, CFA Institute, CompTIA, GMAC, McGraw-Hill Education, AccessLex, and more. More than 8 million learners have used BenchPrep to attain academic and professional success. To discover more, visit BenchPrep.

Mar 1, 2022

Tamer Ali, a seasoned learntech entrepreneur and founder of Authentic Learning Labs, believes in the power of technology to deliver transformative learning experiences. Authentic aims to address the challenges and elevate the status of learning within organizations through learning technologies and a global team to support initiatives.

In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Tamer about entrepreneurship, the evolution of the learntech market, and typical challenges for learning businesses. They also get into the importance of culture and strategy in making learntech work well for an organization and the key characteristics of a successful learning business.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode294.

Feb 22, 2022

Courtney Vital, vice president of learning at the Association for Talent Development, describes herself as a learning leader for learning leaders—and for good reason. ATD is the largest association for professionals who develop others in the workplace, and its membership reflects individuals from all over the world, in all industries and sectors. ATD is focused on advancing talent development, convening a community of people who do talent development work, and supporting them with the necessary knowledge and resources.

In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Courtney about how the pandemic forced us to rethink in-person learning as the default, the need for equitable experiences in hybrid learning, and the role of credentials in elevating the learning and development industry. They also discuss ATD’s Talent Development Capability Model, a future-focus for the learning profession, and the skyrocketing importance of intentionality in learning design.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode293.

We are grateful to our sponsor for this episode, Web Courseworks.

***

Web Courseworks is a learning technologies company with an ever-evolving learning management system, CourseStage. CourseStage LMS is leveraged by organizations of all sizes to build a learning business and track education outcomes for proven success. Download the Web Courseworks guide “Four Ways an LMS Can Help Build a Revenue-Generating Learning Business,” and learn how your organization can leverage a learning management system to generate revenue for your learning practice.

Web Courseworks logo

Feb 22, 2022

As CEO of Web Courseworks, Amber Winter is committed to helping their clients maximize value and deliver high-quality, impactful professional development to their learners.

In this episode of the Leading Learning Podcast, Jeff talks to Amber about her transition to the CEO role, the state of the learntech industry, and which trends are having an impact on learning businesses and learntech. They also talk about opportunities and threats for associations in the current learning landscape and what learning businesses can do to stand out.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode292.

We are grateful to our sponsor for this episode, Web Courseworks.

***

Web Courseworks is a learning technologies company with an ever-evolving learning management system, CourseStage. CourseStage LMS is leveraged by organizations of all sizes to build a learning business and track education outcomes for proven success. Download the Web Courseworks guide “Four Ways an LMS Can Help Build a Revenue-Generating Learning Business,” and learn how your organization can leverage a learning management system to generate revenue for your learning practice.

Web Courseworks logo

Feb 8, 2022

Learning businesses often rely on subject matter experts (SMEs) to develop and deliver learning products. But those SMEs—although highly regarded experts in their particular field—likely don’t know how to develop and deliver products in ways that align with brain science and adult learning principles.

In this episode, we focus on the importance of going beyond telling presenters what they need to do to be effective to playing an active role in showing them how. We discuss the tremendous opportunity for learning businesses in helping SMEs understand and apply learning science, key reasons this can be a challenge, and solutions, including resources, such as our new video-based online course offering, “Presenting for Impact,” to help make it happen.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode291.

We are grateful to our sponsor for this episode, Web Courseworks.

***

Web Courseworks is a learning technologies company with an ever-evolving learning management system, CourseStage. CourseStage LMS is leveraged by organizations of all sizes to build a learning business and track education outcomes for proven success. Download the Web Courseworks guide “Four Ways an LMS Can Help Build a Revenue-Generating Learning Business,” and learn how your organization can leverage a learning management system to generate revenue for your learning practice.

Web Courseworks logo

Feb 1, 2022

Longtime listeners of the Leading Learning Podcast have heard us talk about the Learning Business Maturity Model™ before. We’ve dedicated entire episodes to it in the past, covering what it is and how to leverage it. In this episode, we focus less on the logistics and specifics of the model and more on the purpose of the maturity model.

We explain how the model can be used by learning businesses for three interrelated purposes: dialogue, diagnosis, and direction. We also share how our latest offering, the Maturity Accelerator Program (MAP), can help organizations effectively manage this process and why using the maturity model is an inherent reminder that it’s not just about reaching a desired state as a learning business. It’s the journey to get there that matters most.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode290.

We are grateful to our sponsor for this episode, Web Courseworks.

***

Web Courseworks is a learning technologies company with an ever-evolving learning management system, CourseStage. CourseStage LMS is leveraged by organizations of all sizes to build a learning business and track education outcomes for proven success. Download the Web Courseworks guide “Four Ways an LMS Can Help Build a Revenue-Generating Learning Business,” and learn how your organization can leverage a learning management system to generate revenue for your learning practice.

Web Courseworks logo

Jan 25, 2022

As CEO of Vista Cova and a Certified Professional Facilitator, Lowell Aplebaum collaborates with organizations to create transformative dialogue around vision, strategic planning, community, and value. He’s passionate about building a better future and his inclusive, learning mindset carries through in his work helping others recognize their potential for lasting impact.

In this episode of the Leading Learning Podcast, Celisa talks with Lowell about the components of an effective strategy, how strategy has evolved related to learning and education, and the importance of having an invitation mindset to involve others on the journey set by the strategy. They also discuss inclusion as a silver lining from the coronavirus pandemic, what to consider about hybrid events going forward, and the difference between doing things for those we serve versus doing things with those we serve.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode289.

Jan 18, 2022

As professor emeritus and senior fellow at the University of Illinois Springfield and senior fellow at the University Professional and Continuing Education Association (UPCEA), Ray Schroede is a leading expert in higher education and online learning. With decades of experience teaching, leading, curating, and writing, Ray brings unmatched knowledge and passion to the conversation around emerging technologies and the future of education.

In this episode of the Leading Learning Podcast, Jeff talks with Ray about COVID’s indelible impact on teaching and learning, the metaverse, blockchain, non-fungible tokens, artificial intelligence, teaching ahead, and how Google’s wildly popular certificates make the case for relevant, efficient, economical learning going forward.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode288.

Jan 11, 2022

The turning of a calendar from one year to the next is a natural time for reflection and preparation. In the previous episode, we looked back at the year that was for learning businesses. In this episode we turn forward to focus on the year that is.

Drawing on data collected at the end of 2021, we uncover the top areas that learning businesses are prioritizing in the new year. We also reveal three trends and two major barriers that will impact learning businesses in 2022.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode287.

Jan 4, 2022

As we just said goodbye to 2021 and rang in a new year, it feels only natural to pause and take a moment—or, in this case, an episode—to reflect. And, as learning business leaders, we know what a profound impact reflection can have on learning.

That’s why in this first new episode of 2022, we’re looking back at the broader learning landscape and larger trends that shaped the previous year, including how the pandemic impacted learning businesses. We reflect on what we can learn from the year that’s been and what we might carry forward to elevate our learning businesses in the year ahead—and beyond.

Full show notes and transcript available at https://www.leadinglearning.com/episode286.

Nov 16, 2021

We’ve covered a lot of ground in the first six “courses” in the series for our mythical learning business MBA, and we’ve mostly focused on what—identifying the key skills and knowledge learning businesses need to survive and thrive. The what is important, but so too is the who—finding people with the key skills and knowledge and cultivating those skills and knowledge in your team. This includes people (the human resources), but it also extends to how to support those people in doing their work. In other words, this is about capacity.

In this final installment in our seven-part series before winter break, we dig into the key ideas related to capacity for learning businesses. We discuss the importance of investing in the training and development of your internal team and common barriers preventing this. We also offer a simple but effective tool to help you uncover, track, and achieve your capacity goals.

Full show notes and a transcript are available at leadinglearning.com/episode285.

We are grateful to our sponsor for this series, Cadmium.

***

The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge.

Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement.

Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.

Cadmium logo

Nov 9, 2021

We've reached our next-to-last installment in our learning business MBA series, where we're continuing to explore the question "What kinds of skills, knowledge, and behaviors do learning businesses need to be successful?"

A common theme has emerged as an answer. (1) You have to know your market and audience, and (2) you have to get product development right. But there's another component that too often does not get added—or doesn't get added with enough discipline and consistency—and that's financial modeling. But it's critical that learning businesses do the financial projections to establish that their right audience and right product add up to a financially viable offering.

That's why in this sixth episode in our learning business MBA series we're offering a crash course on the basics of financial modeling for learning products. We discuss why you need to start with an irresistible offer and what to consider in terms of time horizon, projected revenue, cost of sales, and expenses. We also share the many ways financial modeling can be used to help grow and improve your learning business.

Full show notes and a transcript are available at leadinglearning.com/episode284.

We are grateful to our sponsor for this series, Cadmium.

***

The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge.

Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement.

Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.

Cadmium logo

Nov 2, 2021

Steven Schragis is founder and director of One Day University, an adult education program that brings the best and most popular professors from all over the country to develop fun and engaging talks that inform and inspire adult “students-for-a-day.” At One Day U, learning isn’t driven by career advancement goals or earning a degree; it’s for people who simply want to engage in the pure joy of lifelong learning.

Steven has positioned One Day University to effectively meet the needs of a large niche market of learners while maintaining a clear and unique value proposition. This makes Steven the perfect professor for you, our learning business MBA student-for-a-day.

In this fifth episode in our seven-part series on the learning business MBA, Jeff talks with Steven about creating One Day U, how it has evolved as a result of the coronavirus pandemic, and the importance of keeping fun in mind when developing at least certain types of learning offerings. They also discuss how to successfully leverage partnerships.

Full show notes and a transcript are available at leadinglearning.com/episode283.

We are grateful to our sponsor for this series, Cadmium.

***

The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge.

Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement.

Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.

Cadmium logo

Oct 26, 2021

Jim Obsitnik is the chief executive officer at Cadmium, a software-as-a-service provider that brings events and education technology together. He believes in the higher social calling of learning and education and has spent many years in the learning space. Jim also holds an MBA from the Wharton School with a focus in marketing, which makes him an excellent guest lecturer in our learning business MBA series.

In this midpoint episode in our seven-part series, Jeff talks with Jim to get his expert perspective on strategy, product development, the commonalities of software-as-a-service and learning businesses, the relationship between revenue and learning portfolio diversification, and more.

Full show notes and a transcript are available at leadinglearning.com/episode282.

We are grateful to our sponsor for this series, Cadmium.

***

The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge.

Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement.

Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.

Cadmium logo

Oct 19, 2021

This podcast series is our attempt to offer a theoretical learning business MBA program, and we invite you to play along. Imagine you’re in business school and about to hear a guest lecture by Mary Byers, a speaker, facilitator, consultant, and author of several books, including Race for Relevance: Five Radical Changes for Associations. She’s also host of the Successful Associations Today Podcast. Her work centers on helping organizations remain relevant in a rapidly changing environment, and her main area of interest is innovation and evolution in all things—organizationally, educationally, and otherwise.

In this third episode in our seven-part learning business MBA series, Celisa talks with Mary about what it takes to succeed as a learning business and her related thoughts around innovation and continuous evolution. They discuss the idea of shrinking to grow, why organizations need a digital-first mindset, and the importance of a go-forward strategy.

Full show notes and a transcript are available at leadinglearning.com/episode281.

We are grateful to our sponsor for this series, Cadmium.

***

The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge.

Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement.

Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.

Cadmium logo

Oct 12, 2021

Both marketing and strategy are fundamental to the health and success of a learning business, which is why we knew we had to address them in the context of the learning business MBA.  Of course, the learning business MBA doesn’t exist yet, rather, we’re using it as shorthand for the key skills, knowledge, and behaviors needed by those working in market-facing learning businesses so they can ensure their organizations survive and thrive. While a single podcast series won’t allow us to do the work of a true advanced graduate degree, we can cover some key areas, give you ideas to ponder, and offer tools to try in your learning business.

In this second installment in our seven-part series on the learning business MBA, we focus on two fundamental areas of knowledge for those leading and working in learning businesses: strategy and marketing. We offer simplified definitions of each and share related resources and tools to help you grow your learning business in each of these areas.

Full show notes and transcript available at leadinglearning.com/episode280.

We are grateful to our sponsor for this series, Cadmium.

***

The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge.

Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement.

Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.

Cadmium logo

Oct 5, 2021

Chances are, if you’re in the learning business, you probably didn’t go to school knowing this is where your career would take you. Some of you may a have strong background on the learning or education side, while others may have it on the business side—but likely, you don’t have an equally strong background when it comes to both, and it may be difficult to combine the two.

And because we want you to have the core skills and knowledge needed to run a successful learning business, we’re focusing our newest series on the learning business MBA.

In this first installment in our seven-part series, we discuss the idea behind the learning business MBA and the related skills it requires. We also pull in perspectives from Josh Goldman—who we credit for giving us the term for the learning business MBA—and Arianne Urena and Cristyn Johnson.

Full show notes and transcript available at leadinglearning.com/episode279.

We are grateful to our sponsor for this series, Cadmium.

***

The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge.

Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement.

Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.

Cadmium logo

Aug 24, 2021

This is the last installment in our seven-episode series on learning science’s role in a learning business, and we’ve covered a variety of interesting topics. But we want learning science to be more than interesting. We want you to apply it so you can elevate the success and impact of your learning business, as well as the success and impact of the learners you serve.

In this episode, we revisit comments from the interviewees in the series about the one tenet or aspect of learning science they wished was better understood by those designing and delivering learning for adult lifelong learners. We connect their perspectives and uncover the common theme: actionability. And, to help your learning business take the important action of applying learning science, we offer a framework we developed—the MIDDLE ME learning product lifecycle—to get you started. 

Full show notes and transcript available at leadinglearning.com/episode278.

We are grateful to our sponsor for this series, SelfStudy.

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SelfStudy is a learning optimization technology company. Grounded in effective learning science and fueled by artificial intelligence and natural language processing, the SelfStudy platform delivers personalized content to anyone who needs to learn either on the go or at their desk. Each user is at the center of their own unique experience, focusing on what they need to learn next.

For organizations, SelfStudy is a complete enterprise solution offering tools to instantly auto-create highly personalized, adaptive learning programs, the ability to fully integrate with your existing LMS or CMS, and the analytics you need to see your members, users, and content in new ways with deeper insights. SelfStudy is your partner for longitudinal assessment, continuing education, professional development, and certification.

Learn more and request a demo to see SelfStudy auto-create questions based on your content at selfstudy.com.

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