When it comes to the market for lifelong learning, pricing is a key component of success. But what is the "right" or "best" price for a particular product or offering? There is no black and white answer and because of that, pricing is an area many learning businesses struggle with.
In this episode of the Leading Learning podcast, Celisa and Jeff share their top tips, based on two decades of experience in the learning business, on how to effectively price educational products.
Full show notes available at https://www.leadinglearning.com/episode179.
Our sponsors for this episode are:
Blue Sky eLearn, the creator of the Path Learning 
Management System, an award-winning cloud-based learning solution that allows organizations to easily deliver, track, and monetize valuable education and event content online. Blue Sky also provides webinar and webcast services, helping you maximize your content and create deeper engagement with your audience across the world.
Authentic Learning Labs, an education company seeking to bring complementary tech and services to empower publishers and L&D organizations to help elevate their programs. The 
company leverages technology like AI, Data Analytics, and advanced embeddable, API-based services to complement existing initiatives, offering capabilities that are typically out of reach for resource-stretched groups or growing programs needing to scale.
In Part II of our very first two-part interview, we continue the conversation with Jeff De Cagna, respected contrarian thinker on the future of associating and associations, about a topic all leaders in the business of lifelong learning need to be thinking about: artificial intelligence.
In Part I, Celisa and Jeff talked about an AI first world and some common misconceptions and ethical issues surrounding AI. This time around they delve into the implications of AI for work and learning, the idea of integrated intelligences, and helpful advice to ensure the responsible and ethical future of AI.
Full show notes available at https://www.leadinglearning.com/episode178.
Our sponsors for this episode are:
Blue Sky eLearn, the creator of the Path Learning Management System, an award-winning cloud-based learning solution that allows organizations to easily deliver, track, and monetize valuable education and event content online. Blue Sky also provides webinar and webcast services, helping you maximize your content and create deeper engagement with your audience across the world.
Authentic Learning Labs, an education company seeking to bring complementary tech and services to empower publishers and L&D organizations to help elevate their programs. The company leverages technology like AI, Data Analytics, and advanced embeddable, API-based services to complement existing initiatives, offering capabilities that are typically out of reach for resource-stretched groups or growing programs needing to scale.
With artificial intelligence (AI) being one of the top technologies already positioned to transform and disrupt just about every aspect of our lives, including the future of work and learning, it’s a topic that we could all use some foresight on. And return guest, Jeff De Cagna, executive advisor for Foresight First LLC, is a future-focused, contrarian thinker who has recently been applying his foresight lens to the vast complexities surrounding the rise of AI.
In Part I of our very first two-part interview on the Leading Learning podcast, Celisa talks with Jeff about what it means to live in an AI-first world, some common misconceptions about AI, as well as the numerous ethical issues surrounding AI and what we might do to deal with them.
Full show notes available at https://www.leadinglearning.com/episode177.
Our sponsors for this episode are:
Blue Sky eLearn, the creator of the Path Learning Management System, an award-winning cloud-based learning solution that allows organizations to easily deliver, track, and monetize valuable education and event content online. Blue Sky also provides webinar and webcast services, helping you maximize your content and create deeper engagement with your audience across the world.
Authentic Learning Labs, an education company seeking to bring complementary tech and services to empower publishers and L&D organizations to help elevate their programs. The company leverages technology like AI, Data Analytics, and advanced embeddable, API-based services to complement existing initiatives, offering capabilities that are typically out of reach for resource-stretched groups or growing programs needing to scale.
Marketing is an integral part of any successful learning business—it is after all, one of the five domains in our Learning Business Maturity Model™. But it’s particularly important to understand digital marketing and how to generate and convert Web traffic into sales.
If you aren’t familiar with the Traffic and Conversion Summit, it happens to be the largest marketing event in North America, and what Forbes magazine describes as “everything you need to know about boosting your conversions and making your mark in your vertical”. Luckily for you, Jeff recently attended so in this episode, he and Celisa are revealing 5 key marketing takeaways from the informative Summit.
Full show notes at https://www.leadinglearning.com/episode176.
Our sponsors for this episode are:
Authentic Learning Labs, an education company seeking to bring complementary tech and services to empower publishers and L&D organizations to help elevate their programs. The company leverages technology like AI, Data Analytics, and advanced embeddable, API-based services to complement existing initiatives, offering capabilities that are typically out of reach for resource-stretched groups or growing programs needing to scale.
Blue Sky eLearn, the creator of the Path Learning Management System, an award-winning cloud-based learning solution that allows organizations to easily deliver, track, and monetize valuable education and event content online. Blue Sky also provides webinar and webcast services, helping you maximize your content and create deeper engagement with your audience across the world.