Learning businesses are part of the third sector of education—the sector that serves the adult learner after they work through the K-12 sector and, then for some, the degree-granting higher education sector. Higher education institutions are increasingly playing a role in serving lifelong and continuing learners.
Kemi Jona is the vice provost for online education and digital innovation at the University of Virginia, and he’s our guest for this episode, number 420, of the Leading Learning Podcast. Co-host Jeff Cobb talks with Kemi about the increasing role technology is playing in lifelong learning and the challenges colleges and universities face as they look beyond their traditional audiences to serve lifelong learners. Some of those challenges will sound familiar to learning business professionals. Kemi and Jeff also talk about the growth of microcredentials and stackable credentials, the role of credit and non-credit offerings, and collaborations between higher education and associations to support lifelong learners effectively.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode420.
In our Learning Business Maturity Model, marketing is one of the five fundamental domains learning businesses need to work on and in to mature and be successful.
The Inquiring Mind by Cyril Houle was written in 1961, but it’s a foundational text that can still provide learning businesses with a better understanding of the motivations of the learners they aim to serve.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode419.
For learning businesses, it’s important to truly understand the learners they aim to serve. To help with that understanding, in this episode of the Leading Learning Podcast, number 418, co-hosts Jeff Cobb and Celisa Steele turn to a text that’s over 60 years old but still incredibly relevant.
In The Inquiring Mind, Cyril Houle divides lifelong learners into three categories: goal-oriented, activity-oriented, and learning-oriented. Learning businesses that understand the motivations and activities of each category will be better positioned to serve those learners and provide them with value.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode418.
It’s gotten incredibly easy to produce and consume content. That means the market value of content is approaching zero. And that means that learning businesses need to provide more than just content. Learning businesses that can provide connection are going to attract and retain passionate and engaged learners.
Ginger Johnson focuses her work on the power of human connection and the why and the how of connecting on purpose with purpose, and Leading Learning Podcast co-host Celisa Steele talks to her in episode 417. Ginger does the work of connection through keynotes, workshops, and other connection experiences. She’s the author of Connectivity Canon, an inveterate dinner party host, and an enthusiastic, joyful human.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode417.
If you’re looking to improve the reach, revenue, and impact of your learning business, focus on engagement, not content. Content is no longer king. Engagement is everything.
In episode 416 of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele talk about why the importance of content and even context is waning and why a focus on engagement is a savvy move for learning businesses committed to creating and delivering value.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode416.