Content marketing at its core is educational. It’s about raising awareness not only of a brand but of that brand’s ability to help and to act as a partner. For many learning businesses, content marketing is the start of the learner journey and the way they establish both expertise and trust with prospective learners.

Deirdre Reid is a writer, a content marketer, and the publisher of Association Brain Food, a weekly list of free Webinars and other events and recommended reading. In this episode, number 437, Deirdre talks with Leading Learning Podcast co-host Celisa Steele about content marketing, AI’s influence on marketing, data analytics, the role of taxonomy in personalization, search engine optimization, customer acquisition and retention, partnering with employers, cohort-based learning, unconferences, and self-assessments as marketing tools.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode437.

Impact is a theme we circle back to again and again on the Leading Learning Podcast because we believe that any learning business needs to create impact for the learners and other stakeholders it serves. And measurement and evaluation are critical for knowing if we’re creating impact and for showing that impact.

Dr. Alaina Szlachta is author of the book Measurement and Evaluation on a Shoestring. In this episode, number 436, Alaina talks with co-host Jeff Cobb about what measurement and evaluation are (listen for her short but elegant definition). They also talk about data, ways to go beyond smile sheets and completion stats to get at long-term impact, the importance of an impact hypothesis, and automation and AI.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode436

If the goal of so much professional learning is improving the skills and abilities of learners on the job, then why put theory and methods before practice opportunities? That question gets at the core of reflective practice-based learning, which is an approach that emphasizes practice before theory.

Annasofie Wædeled-Møller, a learning and development expert, is passionate about helping educators and leaders create more practice-based, learner-centered experiences. In episode 435, Annasofie talks with Leading Learning Podcast co-host Celisa Steele about how reflective practice-based learning works and how it’s being applied in various contexts, including her experience with the Danish defense. Celisa and Annasofie also discuss the importance of psychological safety in learning environments, emotional intelligence in leadership, and how self-determination theory aligns with reflective learning.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode435.

As parents, as partners, as colleagues, as professionals, people are constantly being asked for some of their time, and learning businesses are part of the clamor for people’s time. Learning requires time, yet many people feel they don’t have enough of it.

How do learning businesses secure a share of people’s limited time, and how can they help learners make the most of the time they do invest? In this episode, number 434, Leading Learning Podcast co-hosts Jeff Cobb and Celisa Steele focus on the small matter of time for learning and for learning businesses.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode434.