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Leading Learning Podcast

The Leading Learning Podcast is the show for people in the business of adult continuing education, professional development, and lifelong learning.
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Mar 5, 2024

To realize their fundamental mission of developing and delivering learning products and services, learning businesses need revenue. Along with direct-to-learner fees for enrollments and registrations, sponsorship dollars are often a key part of that revenue equation.

In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Bruce Rosenthal. Bruce helps organizations create sponsorships and partnerships that increase revenue and value for all stakeholders.

Jeff and Bruce talk about sponsorship versus partnership; the importance of thinking of “partner” as both noun and verb; why logos, visibility, and recognition are no longer a compelling value proposition; the growing emphasis on ROI and other trends in sponsorship; and COVID’s longtail impact on how sponsors engage.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode399.

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