Info

Leading Learning - The Show for Leaders in the Business of Lifelong Learning, Continuing Education, and Professional Development

Leading Learning is the show for leaders and aspiring leaders in the business of continuing education, professional development, and lifelong learning.
RSS Feed
Leading Learning - The Show for Leaders in the Business of Lifelong Learning, Continuing Education, and Professional Development
2017
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August


All Episodes
Archives
Now displaying: February, 2017
Feb 25, 2017

In the digital world, top-notch copywriting is an essential part of building your brand and helping to turn potential customers into current customers. This is something every learning business professional needs to consider when looking at ways to improve their marketing efforts and gain the attention of prospective learners.

In this episode of the Leading Learning podcast, Celisa talks talks with Layla Masri, co-founder of Bean Creative, about the relationship between copywriting and conversion, common mistakes organizations make with copywriting, and tips for anyone looking to improve their copywriting game and increase conversion rates.

Full show notes available at http://www.leadinglearning.com/episode72

Featured resource: The 5 Second Test – a free tool for quickly testing out different types of visual designs. You can upload a design, share it with people from your target audience, ask them questions about what they recall, and get a report to see how they responded.

Thank you to YourMembership, sponsor of the Leading Learning podcast for the first quarter of 2017.  YourMembership’s learning management system (LMS) is specifically designed for professional education with a highly flexible and intuitive system that customizes the learning experience. YourMembership’s LMS seamlessly integrates with key systems to manage all of your educational content formats in one central location while providing powerful tools to create and deliver assessments, evaluations and learning communities.

 

Feb 17, 2017

Leading Learning co-host Jeff Cobb interviews Paul Gannon, founder and CEO of Thoughtcast Media, a digital marketing agency specializing in video content marketing.

Highlighted free resource: the Market Insight Matrix  – a matrix that guides you through 3 stages of assessing your market: idea generation, idea verification, and idea testing with specific activities in each of those stages.

Full show notes available at http://www.leadinglearning.com/episode71.

Don't miss out on Learning • Technology • Design™ (LTD), a virtual conference created specifically for professionals in the business of continuing education and professional development.

Thank you to YourMembership for being the sponsor of the Leading Learning podcast for the first quarter of 2017.  YourMembership’s learning management system (LMS) is specifically designed for professional education with a highly flexible and intuitive system that customizes the learning experience. YourMembership’s LMS seamlessly integrates with key systems to manage all of your educational content formats in one central location while providing powerful tools to create and deliver assessments, evaluations and learning communities.

Feb 11, 2017

Leading Learning co-hosts Jeff Cobb and Celisa Steele discuss a recent report in The Economist and other signs that lifelong learning is becoming a mainstream issue. 

Show notes available at http://www.leadinglearning.com/episode70.

Download of Chapter 1 of Leading the Learning Revolution available at http://www.leadinglearning.com/revolution

Feb 5, 2017

Celisa Steele (http://www.tagoras.com) interviews Jonathan Finkelstein, founder and CEO of the digital credential service provider, Credly.

Be sure to check out Learning • Technology • Design™ (LTD), a virtual conference designed specifically for professionals in the business of continuing education and professional development. 

Full show notes available at http://www.leadinglearning.com/episode69.

01:57 – Highlighted Resource - Exploring the Fringe: Flipping, Microcredentials, and MOOCs.

06:57 – What digital credentials are and their relationship to digital badges.

10:09 - The relationship between digital credentials and learning.

15:49 – Changes in how organizations are using digital credentials.

19:46 – What's on the horizon for digital credentials.

22:43 - How to get started with digital credentials.

26:26 – Overcoming barriers to implementation.

Connect with Jonathan at @JEFinkelstein and/or @Credly

Many thanks to YourMembership for sponsoring the podcast. YourMembership’s award-winning learning management system provides organizations with the means to manage all of their educational content formats in one central location, and also provides tools to create and deliver assessments, evaluations and learning communities.

1