Artificial intelligence (AI) is rapidly transforming how we all live, work, and learn. It will undoubtedly impact every industry, redefining how leaders in the business of lifelong learning need to think and act. One company helping organizations, particularly marketers, do this is Marketing AI Institute.
Marketing AI Institute’s mission is to make artificial intelligence approachable and actionable. And leading that mission is founder and CEO, Paul Roetzer. Paul is co-author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business as well as the creator of the Marketing Artificial Intelligence Conference (MAICON) and the AI Academy for Marketers.
In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Paul about his definition of artificial intelligence, why he thinks we’re at a tipping point with AI, the 5Ps of marketing AI, and use cases where a learning business looking to leverage AI for marketing might focus first.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode346.
We are grateful to our sponsor for this series, WBT Systems.
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TopClass LMS provides the tools for you to become the preferred provider in your market, delivering value to learners at every stage of their working life. WBT Systems’ award-winning learning system enables delivery of impactful continuing education, professional development, and certification programs.
The TopClass LMS team supports learning businesses in using integrated learning technology to gain greater understanding of learners’ needs and behaviors, to enhance engagement, to aid recruitment and retention, and to create and grow non-dues revenue streams.
WBT Systems will work with you to truly understand your preferences, needs, and challenges to ensure that your experience with TopClass LMS is as easy and problem-free as possible. Visit leadinglearning.com/topclass to learn how to generate value and growth for your learning business and to request a demo.
Content alone is usually not enough to stand out and make your learning business as useful and as successful as it can be. You usually need something else to supplement or enhance your content.
That’s why we’ve identified five areas—what we’re calling the 5 Cs—to strategically build on the content that a learning business already has.
In this episode of the Leading Learning Podcast, we share those 5 Cs to help you enhance or repackage your existing products and services: coaching, cohorts, community, chunking, and credentials. We also explain how to power up your portfolio in each of those areas to grow the reach, revenue, and impact of your content.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode345.
We are grateful to our sponsor for this series, WBT Systems.
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TopClass LMS provides the tools for you to become the preferred provider in your market, delivering value to learners at every stage of their working life. WBT Systems’ award-winning learning system enables delivery of impactful continuing education, professional development, and certification programs.
The TopClass LMS team supports learning businesses in using integrated learning technology to gain greater understanding of learners’ needs and behaviors, to enhance engagement, to aid recruitment and retention, and to create and grow non-dues revenue streams.
WBT Systems will work with you to truly understand your preferences, needs, and challenges to ensure that your experience with TopClass LMS is as easy and problem-free as possible. Visit leadinglearning.com/topclass to learn how to generate value and growth for your learning business and to request a demo.
It’s critical that learning business professionals pay careful attention to the research they create and the research they rely on for making decisions. This means asking questions, knowing the research methods used, and understanding the limitations of the data. But, because most of us aren’t trained in research, this can be a challenge.
That’s why Elizabeth Engel, chief strategist at Spark Consulting, and Polly Karpowicz, a seasoned association consultant, co-authored “Caveat Emptor: Becoming a Responsible Consumer of Research.” Their goal in writing the white paper was to help associations and others to be better informed about the research they use and to remain trusted, unbiased sources of information for the audiences they serve.
In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Elizabeth and Polly about primary versus secondary research, qualitative and quantitative research, mixed research methods, the ethics of using people in research, and bias. They also discuss data validity, reliability, and statistical significance, and they share valuable tips for the responsible consumption and production of research.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode344.
We are grateful to our sponsor for this series, WBT Systems.
***
TopClass LMS provides the tools for you to become the preferred provider in your market, delivering value to learners at every stage of their working life. WBT Systems’ award-winning learning system enables delivery of impactful continuing education, professional development, and certification programs.
The TopClass LMS team supports learning businesses in using integrated learning technology to gain greater understanding of learners’ needs and behaviors, to enhance engagement, to aid recruitment and retention, and to create and grow non-dues revenue streams.
WBT Systems will work with you to truly understand your preferences, needs, and challenges to ensure that your experience with TopClass LMS is as easy and problem-free as possible. Visit leadinglearning.com/topclass to learn how to generate value and growth for your learning business and to request a demo.
Dr. Bror Saxberg is founder of LearningForge, a learning engineering consultancy that helps organizations think creatively about applying learning development and motivation science to their products, services, and strategies. Prior to this, he served as the chief learning officer and co-founder of K12 Inc., the chief learning officer of Kaplan, and the head of learning sciences at the Chan Zuckerberg Initiative.
Bror is an MD PhD, giving him a rich and unique perspective on the world of learning. He focuses on applying what’s known about learning science and learning measurement at scale to the practical business of making effective, efficient, usable, and graceful learning environments that get learners the outcomes they need to be successful.
In this episode of the Leading Learning Podcast, Celisa talks with Bror about the components of expertise, why and when to perform a cognitive task analysis, and motivation’s impact on learning. They also discuss learning engineering, effective iteration, and the importance of evidence-centered design.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode343.
We are grateful to our sponsor for this series, WBT Systems.
***
TopClass LMS provides the tools for you to become the preferred provider in your market, delivering value to learners at every stage of their working life. WBT Systems’ award-winning learning system enables delivery of impactful continuing education, professional development, and certification programs.
The TopClass LMS team supports learning businesses in using integrated learning technology to gain greater understanding of learners’ needs and behaviors, to enhance engagement, to aid recruitment and retention, and to create and grow non-dues revenue streams.
WBT Systems will work with you to truly understand your preferences, needs, and challenges to ensure that your experience with TopClass LMS is as easy and problem-free as possible. Visit leadinglearning.com/topclass to learn how to generate value and growth for your learning business and to request a demo.