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Leading Learning - The Learning Business Podcast

Leading Learning is the show for people who serve the global market for adult continuing education, professional development, and lifelong learning.
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Leading Learning - The Learning Business Podcast
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Now displaying: 2022
Sep 27, 2022

Connie Malamed, AKA the eLearning Coach, is a learning experience design expert who helps people learn, build, and grow instructional design skills. She’s also an author, blogger, and podcast host, and she leads a membership community that offers both live and self-paced courses.

In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with return guest Connie about hybrid and blended learning, including the ambiguity of those terms. They also discuss the pandemic’s impact on learning designers, forgetting and retention, visual design, using community to support learning, personal networks as knowledge, and the importance of the learner’s journey.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode324.

Sep 20, 2022

Learner engagement leads to improved, more meaningful experiences for learners, and it leads to improved outcomes for learning businesses. But effective learner engagement requires both an understanding of the necessary conditions to foster it and an understanding of how to support it before, during, and after a learning experience.

In this fifth episode in our informal series on tools for learning businesses, we dive into learner engagement: why learning businesses should focus on it, a definition of what it is, and how our free Learner Engagement Loop can help you plan for it throughout an entire cycle of learning.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode323.

Sep 13, 2022

Dr. Ginger Malin is an award-winning professor and technology entrepreneur with almost 25 years of experience in the learning and development space. Ginger is founder and CEO of BadgeCert, which provides an enterprise-class platform for creating, issuing, storing, and sharing digital badges that verify earners’ skills, credentials, and continuing education experiences.

In this episode, Leading Learning podcast co-host Celisa Steele and Ginger dive into digital badges, including how they benefit employers, earners, and issuing organizations alike. They also discuss microcredentials, stacking, and blockchain, and Ginger shares expert tips on what it takes to build or grow a successful digital badge offering.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode322.

Sep 6, 2022

Julian Stodd is a writer, illustrator, researcher, and explorer of the Social Age movement. He’s also founder and captain of Sea Salt Learning, where he helps organizations get fit for the social age.

As the author of fifteen books and thousands of articles and blog posts, Julian is a true thought leader in the areas of social leadership, organizational change, learning design, social collaborative technology, and more.

In this episode of the Leading Learning Podcast, co-host Jeff Cobb and Julian talk about what the social age is and what living in the social age means for learning and leadership. They also discuss social collaborative learning, the concept of expertise, storytelling, failure, the curse of busyness, and the related opportunities in all of this for learning businesses.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode321.

Aug 30, 2022

Too often learning businesses think too much about the end product without considering all the phases in the learning product lifecycle. By focusing too much on the end result, there’s a missed opportunity in producing the best product possible.

In this fourth episode in our informal series on tools for learning businesses, we highlight the MIDDLE ME learning product lifecycle. We break down the four components of MIDDLE ME—market interface (MI), design and development (DD), learning experience (LE), and measurement and evaluation (ME)—and explain how and why to use it to help you grow your learning business.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode320.

Aug 23, 2022

Megan Torrance is CEO—chief energy officer—at TorranceLearning, a full-stack learning services firm. TorranceLearning also provide professional development for the learning and development industry, including the free xAPI Learning Cohort, which they ran before handing the baton to the Learning Guild.

Megan is an evangelist for xAPI and has over 25 years of consulting, instructional design, and project management experience. She’s also the author of Agile for Instructional Designers: Iterative Project Management to Achieve Results and Making Sense of xAPI.

In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Megan about all things xAPI: what it is, what it promises above and beyond SCORM, and real-world examples of what it looks like in action. They also talk about cmi5 and why most learning business professionals should care about it (but not too much), what can be done with data and analytics, human learning versus adult learning, and much more.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode319.

Aug 16, 2022

Understanding the value your learning business delivers with its range of offerings is hugely insightful. But objectively evaluating the value of your products can be a challenge.

That’s why we created the Product Value Profile, a free tool that offers a way to assess and visually represent the value you currently deliver with a specific product or product line and the perception of that value in the market.

In this third episode in our informal series on tools for learning businesses, we explain what the Product Value Profile is and how to use it. We also discuss how it can be used in conjunction with the Value Ramp, and to inform decisions about pricing.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode318.

Aug 9, 2022

Pricing plays a fundamental role in the success of all learning businesses. But determining appropriate prices can be complex.

Dr. Michael Tatonetti is founder and CEO of Pricing for Associations, where he helps associations navigate these pricing complexities. As a certified association executive (CAE) and certified pricing professional (CPP), he speaks, trains, and consults on value-based pricing.

In this episode of the Leading Learning Podcast, co-host Jeff Cobb and Michael talk about value-based pricing, including approaches and tools to use; sponsorship; value propositions; pricing online offerings; addressing cannibalization concerns; and much more.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode317.

Aug 2, 2022

Shelley Osborne is head of learning experience at Modal, an employee education platform built with cohort-based, hands-on, and expert guidance for critical skills. She’s also the author of The Upskilling Imperative: Five Ways to Make Learning Core to the Way We Work.

In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with return guest Shelley about cohort-based learning, including what it is, why it’s so valuable, how to do it well, and how to scale it. They also talk about mastery learning, psychological safety, and the future of learning.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode316.

Jul 26, 2022

Pricing is a perennial challenge for learning businesses. But it doesn’t have to be complicated.

Simply put, what you are able to charge for your offerings depends on the value your prospective customers place on them. And once you really understand the value of your products and services, figuring out how to price them becomes much easier.

In this installment of out tool talks, an informal series on tools for learning businesses, we revisit the Tagoras Value Ramp™, a simple but powerful tool for assessing your education offerings. We explain why to use it, what it is, and how to use it.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode315.

Jul 19, 2022

We all know that books play a critical role in both personal and professional learning. They have the power to transform your life and help you achieve your potential in all areas of life. And when it comes to lifelong learning, there are quite a few that stand out as classics.

In fact, Jerel Bonner, managing director and co-founder of Corralling Chaos, recently reached out to us to share the particular books he’s found most valuable in his work focused on creating authentic leaders and high-performing teams.

In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with return guest Jerel about four classic books he believes to be essential career resources: The Seven Habits of Highly Effective People by Stephen R. Covey, So Good They Can’t Ignore You by Cal Newport, Mindset by Carol Dweck, and Grit by Angela Duckworth. They discuss key concepts from each and how to use them to maximize their impact and value.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode314.

Jul 12, 2022

Jaimie Francis is vice president of policy and programs at the U.S. Chamber of Commerce Foundation’s Center for Education and Workforce. This nonprofit affiliate of the U.S. Chamber of Commerce is dedicated to strengthening the nation’s educational standards and the quality of its workforce. 

In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Jaimie about the U.S. Chamber of Commerce Foundation’s Talent Pipeline Management initiative and its related TPM Academy and National Learning Network. They also discuss general challenges and opportunities in workforce development and ways learning businesses can foster effective collaboration with employers.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode313.

Jul 5, 2022

Over the years, we’ve created a variety of tools aimed at helping elevate learning businesses. And while we’ve mentioned them in various places before, we’ve decided to shine the spotlight on each one in an informal series we’re calling “Tool Talks”. These episodes, which will air in between interviews over the next few months, will showcase how and why to use each tool.

In this first installment of Tool Talks, we’re highlighting the Market Insight Matrix. We explain what it is, why you should use it, and the three stages and three activities that support its framework. We also offer specific examples of what learning businesses can do throughout each step in the market assessment process.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode312.

Jun 28, 2022

As a seasoned adult education and leadership expert, Debra Zabloudil is the recently appointed vice president of learning at the American Society of Association Executives. ASAE is a professional society with more than 44,000 members that educates and develops association professionals at all stages of their careers. 

In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Debra about her priorities as she steps into the role of leading ASAE’s learning portfolio, her philosophy of learning, and the important work to be done in diversity, equity, and inclusion. They also discuss the power of peer-to-peer learning, the importance of focusing on learning outcomes, and the imperative to keenly understand your audience. 

Full show notes and a transcript are available at https://www.leadinglearning.com/episode311.

Jun 21, 2022

Stephanie Mercado is CEO of the National Association for Healthcare Quality (NAHQ), whose mission is to prepare a coordinated, competent workforce to lead and advance healthcare quality across the continuum of healthcare. They believe that workforce readiness and healthcare quality competencies are key to achieving quality, safety, equity, and value in healthcare.  

In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Stephanie about NAHQ certifications, competency frameworks, and their solutions-based approach to building their learning portfolio. They also discuss workforce development, partnerships with employers in academia, and the value in asking, “If your organization ceased to exist tomorrow, would anyone start the organization again and why?”

Full show notes and a transcript are available at https://www.leadinglearning.com/episode310.

Jun 14, 2022

It’s been an exciting year here at Leading Learning. We recently reached the 300th episode of the podcast. And last month Tagoras, our parent company, marked 15 years in business, yet another celebratory milestone.

If you’ve been listening to Leading Learning Podcast for a while, you know that we’re big fans of the power of reflection. That’s why in this episode we highlight some of the biggest changes—15 to be exact—that have fundamentally changed the learning business landscape over the 15 years since Tagoras got its start.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode309.

Jun 7, 2022

Dr. Veronica Diaz is director of professional learning at EDUCAUSE, an international nonprofit professional association whose mission is to advance higher education through the use of information technology. In her role, she ensures that learning and development programs support and advance the overall strategic priorities of the professional learning, member communities, and research teams. She also supports the development and design of career pathways that guide the professionals supporting and transforming higher education through the innovative use of technology.

In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with return guest Veronica about microcredentials, mentoring, professional pathways, personalization, the need to reevaluate COVID pivots, and a “three Cs” approach to sourcing your portfolio of offerings: curate, create, and commission.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode308.

May 31, 2022

A passionate advocate for the global association community, Peter O’Neil is a seasoned leader known for transforming organizations by creating high-performing, diverse, and inclusive teams and cultures. Since 2016, he has been CEO of ASIS International, which serves over 30,000 security management professionals from around the globe.

In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Peter about the important role associations play both in society and in lifelong learning. They also discuss certificates, certifications, what it takes to be an effective international organization, and ASIS’s focus on four pillars: global, mobile, digital, and agile.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode307.

May 24, 2022

After not attending in-person conferences for a couple of years due to COVID, we had the chance to attend several. That return to in-person sparked some serious thinking related to learning (or not) at conferences.

In this episode of the Leading Learning Podcast, we apply our unscientific but deep first-hand knowledge of the world of conferences to unpack key elements conference planners need to incorporate to foster effective learning. We also discuss the broader conference landscape and the comparative advantages of offering virtual versus in-person conferences.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode306.

May 17, 2022

David M. Rozsa is CEO of Metacred, an association management company dedicated to developing, managing, and growing the best credentialing programs in the world. They act as the certification or accreditation department for its clients, which include both not-for-profit associations and for-profit companies.

In this episode, co-host Celisa Steele gets David’s expert perspective on the world of credentialing, including current related opportunities and threats; what it takes to create a successful credential; and why stakeholder input—beyond potential applicants—is so important. They also discuss how to demonstrate the impact of credentials, what learning businesses need to consider before launching a new credentialing program, and the value of digital badges.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode305.

May 10, 2022

Diane Elkins, founder of Artisan E-Learning and E-Learning Uncovered, is passionate about helping others design thoughtful, equitable, and impactful learning experiences. She has over two decades of experience in the e-learning industry, speaks regularly at national conferences, and is co-author of E-Learning Fundamentals: A Practical Guide and the E-Learning Uncovered book series.

In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with return guest Diane about the likely long-term implications of the pandemic-driven, massive shift to online learning. They also discuss meaningful interactivity; accessibility; diversity, equity, and inclusion; and why Diane favors the terms “access” and “ability.” They also talk about augmented, virtual, and mixed reality, and why it’s important for tech tools to add value, not just a cool factor.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode304.

May 3, 2022

Whitney Johnson is an innovation and disruption theorist and CEO of the tech-enabled talent development company Disruption Advisors. She hosts the long-running Disrupt Yourself Podcast and is the author of multiple books, including Disrupt Yourself: Putting the Power of Disruptive Innovation to Work and, most recently, Smart Growth: How to Grow Your People to Grow Your Company.

Leading Learning Podcast co-host Celisa Steele and Whitney dive into key concepts from Smart Growth, particularly the S Curve of Learning, and why knowing where you and others are on the curve leads to individual, team, and organizational growth. They also discuss the relationship between leading and learning and how the S curve can be used as a powerful tool to guide, assess, and elevate your learning business.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode303.

Apr 26, 2022

Workforce development and credentialing have both been the focus of recent episodes. Though we didn’t set out to treat these as a series, some common themes have naturally emerged that we would like to call out and connect.

In this episode of the Leading Learning Podcast, we synthesize our thoughts around workforce development and credentials, and the related challenges and opportunities they present for learning businesses. We analogize them to the tried-and-true combination of peanut butter and chocolate—both are good on their own, but they take on an even richer flavor when combined. We also share the key takeaways that emerged from the credentialing and workforce development experts we recently talked with: Clare Marsch (ABA), Jim Fong (UPCEA), Van Ton-Quinlivan (Futuro Health), and Jenna Cohen (ACT).

Full show notes and a transcript are available at https://www.leadinglearning.com/episode302.

We are grateful to our sponsor for this episode, BenchPrep.

***

BenchPrep is an award-winning learning platform purpose-built to help learners feel confident and prepared to take difficult entrance, certification, and licensing tests by delivering an intuitive, efficient, and engaging study experience. BenchPrep helps you accelerate test prep revenue growth by offering the tools you need to create market-ready products and data to improve your content and understand learner behavior.

Many of the world’s leading associations, credentialing bodies, test providers, and training companies trust BenchPrep to power their online study programs, including ACT, the Association of American Medical Colleges, CFA Institute, CompTIA, GMAC, McGraw-Hill Education, AccessLex, and more. More than 8 million learners have used BenchPrep to attain academic and professional success. To discover more, visit BenchPrep.

Apr 19, 2022

Jenna Cohen is the workforce product manager at ACT. where their mission is to help people achieve education and workplace success. ACT’s mission is to help people achieve education and workplace success. It serves millions of people around the world with learning resources, assessments, research, and credentials to help them succeed from elementary school throughout their careers.

In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Jenna about ACT’s WorkKeys products, National Career Readiness Certificate, and Work Ready Communities program. They discuss the importance of listening to the market and using data and research to truly understand needs and solve real problems. Jenna also shares how the pandemic has created opportunities around credentials, remote work, and an overall emphasis on adapting to future disruptions.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode301.

We are grateful to our sponsor for this episode, BenchPrep.

***

BenchPrep is an award-winning learning platform purpose-built to help learners feel confident and prepared to take difficult entrance, certification, and licensing tests by delivering an intuitive, efficient, and engaging study experience. BenchPrep helps you accelerate test prep revenue growth by offering the tools you need to create market-ready products and data to improve your content and understand learner behavior.

Many of the world’s leading associations, credentialing bodies, test providers, and training companies trust BenchPrep to power their online study programs, including ACT, the Association of American Medical Colleges, CFA Institute, CompTIA, GMAC, McGraw-Hill Education, AccessLex, and more. More than 8 million learners have used BenchPrep to attain academic and professional success. To discover more, visit BenchPrep.

Apr 12, 2022

It’s hard to believe, but here we are at episode 300 of the Leading Learning Podcast. When we sat down to record episode 1 back in 2015, we had no idea we’d make it this far. We are truly grateful for the thousands of learning business professionals who tune in each month and make this show part of their own lifelong learning.

Milestones are a natural time to pause and reflect, so we’re doing exactly that. In this commemorative episode, we highlight the value of embracing your integral role as a provider of lifelong learning and as a learning business. We explain why recognizing that you are part of the ecosystem serving lifelong learners better positions you to serve them and deliver on the goals of reach, revenue, and impact.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode300.

We are grateful to our sponsor for this episode, BenchPrep.

***

BenchPrep is an award-winning learning platform purpose-built to help learners feel confident and prepared to take difficult entrance, certification, and licensing tests by delivering an intuitive, efficient, and engaging study experience. BenchPrep helps you accelerate test prep revenue growth by offering the tools you need to create market-ready products and data to improve your content and understand learner behavior.

Many of the world’s leading associations, credentialing bodies, test providers, and training companies trust BenchPrep to power their online study programs, including ACT, the Association of American Medical Colleges, CFA Institute, CompTIA, GMAC, McGraw-Hill Education, AccessLex, and more. More than 8 million learners have used BenchPrep to attain academic and professional success. To discover more, visit BenchPrep.

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