Too often learning businesses think too much about the end product without considering all the phases in the learning product lifecycle. By focusing too much on the end result, there’s a missed opportunity in producing the best product possible.
In this fourth episode in our informal series on tools for learning businesses, we highlight the MIDDLE ME learning product lifecycle. We break down the four components of MIDDLE ME—market interface (MI), design and development (DD), learning experience (LE), and measurement and evaluation (ME)—and explain how and why to use it to help you grow your learning business.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode320.
Megan Torrance is CEO—chief energy officer—at TorranceLearning, a full-stack learning services firm. TorranceLearning also provide professional development for the learning and development industry, including the free xAPI Learning Cohort, which they ran before handing the baton to the Learning Guild.
Megan is an evangelist for xAPI and has over 25 years of consulting, instructional design, and project management experience. She’s also the author of Agile for Instructional Designers: Iterative Project Management to Achieve Results and Making Sense of xAPI.
In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Megan about all things xAPI: what it is, what it promises above and beyond SCORM, and real-world examples of what it looks like in action. They also talk about cmi5 and why most learning business professionals should care about it (but not too much), what can be done with data and analytics, human learning versus adult learning, and much more.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode319.
Understanding the value your learning business delivers with its range of offerings is hugely insightful. But objectively evaluating the value of your products can be a challenge.
That’s why we created the Product Value Profile, a free tool that offers a way to assess and visually represent the value you currently deliver with a specific product or product line and the perception of that value in the market.
In this third episode in our informal series on tools for learning businesses, we explain what the Product Value Profile is and how to use it. We also discuss how it can be used in conjunction with the Value Ramp, and to inform decisions about pricing.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode318.
Pricing plays a fundamental role in the success of all learning businesses. But determining appropriate prices can be complex.
Dr. Michael Tatonetti is founder and CEO of Pricing for Associations, where he helps associations navigate these pricing complexities. As a certified association executive (CAE) and certified pricing professional (CPP), he speaks, trains, and consults on value-based pricing.
In this episode of the Leading Learning Podcast, co-host Jeff Cobb and Michael talk about value-based pricing, including approaches and tools to use; sponsorship; value propositions; pricing online offerings; addressing cannibalization concerns; and much more.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode317.
Shelley Osborne is head of learning experience at Modal, an employee education platform built with cohort-based, hands-on, and expert guidance for critical skills. She’s also the author of The Upskilling Imperative: Five Ways to Make Learning Core to the Way We Work.
In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with return guest Shelley about cohort-based learning, including what it is, why it’s so valuable, how to do it well, and how to scale it. They also talk about mastery learning, psychological safety, and the future of learning.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode316.