Learning businesses rely on the revenue that comes from their educational offerings. That means learning business professionals have to know how to determine the best pricing—the best pricing for attracting and converting prospective customers, the best pricing for maintaining and maximizing revenue levels, and the best pricing for achieving strategic goals.

In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele touch on three principles of pricing that can help: Prices prime perception, prices drive profit, and pricing is strategic.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode394.

With the release of ChatGPT in November 2022, artificial intelligence broke into the mainstream and became a more practical rather than theoretical topic than ever before. AI has the potential to lighten the existing load and to enable new activities for learning businesses, particularly in the realms of marketing and personalization.

Erica Salm Rench is the chief operating officer at rasa.io, which uses AI to send personalized newsletters to every recipient on an e-mail list. Before joining rasa, Erica worked in digital media and advertising at an agency, leading a team of content marketers, SEO specialists, Web developers, and online advertisers. She also worked at Tulane University in undergraduate admissions. Erica is passionate about designing effective marketing strategies, and she’s an avid student of AI.

In episode 393 of the Leading Learning Podcast, co-host Celisa Steele talks with Erica about the state of artificial intelligence, what’s on the horizon for AI, e-mail marketing, personalization, the importance of data, and the interaction and interplay of humans and AI to get work done well.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode393.

Just as taking time to look back and reflect is a good practice, so too is taking time to look ahead and plan.

In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele share survey data about what learning businesses plan to focus on in 2024. You can use the data for quick benchmarking and to help you get clearer about your learning business’s priorities for the year ahead.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode392.

Reflection is a good practice, in life and in learning, especially for those working in and for learning businesses. But it’s all too easy to skip because taking time to reflect often isn’t as pressing and urgent as other things on the to-do list.

In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele act as avatars and model doing the behavior they encourage others to engage in periodically as they reflect back on 2023.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode391.

Strategy and collaboration in open, loosely connected, complex networks require a different approach than the top-down planning that has long dominated organizational strategy-setting.

In this redux episode of the Leading Learning Podcast, co-host Celisa Steele talks with Ed Morrison, who pioneered Strategic Doing, an approach to strategy and collaboration in open, loosely connected, complex networks, and who co-authored Strategic Doing: Ten Skills for Agile Leadership. Celisa and Ed talk about what Strategic Doing is, some of the practical skills needed to do it well, and how learning businesses might apply it.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode390.